Meet our Sponsor
talk about more in depth this year about our sponsor, Bassim
Passionate about squash, he is for sure.
Fram: But why that interest for our sport?
"I picked up a racquet about 5 years ago with a friend of
mine, never having played squash, and I was hooked right away
and I wanted to know more about the game.
"I thought it was so intriguing and so challenging. So a few
weeks later, I started to take lessons with squash professionals.
At first it was a David Lloyds in Weybridge, but they closed the
courts, so I came here and since, I’ve been playing about six
times a week with Alex Crouch and Danny Lee here in St
Fram: There is a big jump between loving the sport and
investing thousands of dollars in squash, isn't there?
"There are many reasons for us sponsoring this tournament. The
first reason is obviously the love of squash I developed over
"Two, I thought it was a good thing to mix what I love with
promotion for my business, and also a support to Charity, a
charity I’m very close to. When my daughter Talia had cancer
three and a half years ago, it hit me hard, and
CLIC Sargent really helped us by supporting her, so I
thought why not do an event where people can
enjoy squash and at the same time raise money for Charity.
And if last year was just a little tournament for us to test and
see, we then decided to go for a bigger tournament this year.
Fram: You talk about promoting your business. Which is ?
"I own several businesses around the world ranging from
logistics to telecom, and Telecom is where I spend about 70% of
my time today.
VAS specifically is in over 23 countries, it’s a company
that is focused on mobile technologies, we provide loans to
consumers of the emerging markets, Africa, Middle East, Latin
America and Asia and we are the premium developer of Mobile
Value Added Services for Mobile Operators.
Do you wish
to be more involved on the Squash Development scene?
"We want more people to come forward and sponsor bigger
tournaments, and at the same time, we need more sponsors to work
collectively with PSA to drive more people to come and watch
squash because I realised myself, if you didn’t understand
squash, you wouldn’t think of it.
"Getting non squash players to us is not easy. There are several
factors that come into play, like the venue - if it’s a venue which
is visited by a lot of people, with a good location, also if
it’s in a town where there are not major events, then they can
get a lot of people because it’s an event, and people are
queuing to come and see it.
"But in a town like London for example, there are a lot of
interests, a lot of things are happening, and squash doesn’t
feature as a major interest.
"We need to find a way to get those people past that barrier,
learning about squash, experiencing it and then get them into
the “squash system.”
Fram: Last three words: squash is...
"Brutal, Challenging, Fantastic."
Nuff said. See you next year.